Individual style is the correct balance of knowing who you are, what works fro you, and how to develop your own personality
I am the wisest man alive, for I know one thing, and that is that I know nothing.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Authentic freedom is actually the freedom of knowing who you are, why you are here, your purpose in life and where you are going when you leave here.